The GAPP May June 2014 - page 81

Vol 3 Issue 4 • THE GAPP TIMES
Aaron Ganesh
E
ver expanding and diversifying printing com-
pany, the Paarl Media Group has acquired a
tissue plant in KwaZulu-Natal.
As of 1 June 2014, the group acquired Correll
Tissue (Pty) Ltd with unconditional approval re-
ceived from the Competition Commission. The en-
tity will be Paarl Tissue (Pty) Ltd trading as Correll
Tissue. This acquisition marks the group’s explora-
tion of extending its value chain and broadening ap-
peal to a new and existing customer base.
Established in 2000, Correll Tissue reinvented
itself in 2012 when it installed the de-inking and
hot disperger unit. This resulted in Correll Tissue
being the only independent mill in South Africa to
generate a product range that matches the quality
of other market leaders.
The acquisition allows the group to expand its
manufacturing operations in the paper industry by
harnessing the potential of waste paper – currently
produced by the extensive printing operations of
the group – in the production of tissue paper. This
vertical integration will result in significant value-
add to the manufacturing processes by effective
utilisation of waste paper generated by the printing
operations.
As a business that holds sustainable printing
practices in high regard, this acquisition will there-
fore lead to synergies being unlocked between
printing operations and Correll Tissue.
The plant is currently located in Phoenix Indus-
trial Park, nearby King Shaka International Airport
and the Port of Durban. The plant’s capacity is suf-
ficient to convert all output produced by the tissue
mill. Investment in recycling processes has resulted
in 90 percent of the plant’s water requirements be-
ing reprocessed.
‘Aaron Ganesh will head Correll Tissue as Man-
aging Director. As the previous MD of Paarl Media
KZN, Aaron’s know-how, experience in manufactur-
ing and leadership will steer the way forward with
the Group diversifying its offering,’ said Stephen
van Der Walt, CEO, Paarl Media Group.
‘Correll Tissue’s competitive edge lies in provid-
ing the needs of discerning consumers who seek
branded products of consistent quality at competi-
tive market prices. The main product lines compris-
es of double and single ply virgin toilet rolls, sin-
gle ply recycled toilet rolls, facial tissues, kitchen
towels, serviettes, garage wipes and jumbo tissue
wadding,’ said Aaron Ganesh.
‘We are excited about the future possibilities
of this tissue manufacturing facility together with
the combined offerings of the Group. Our aim is
to continue to deliver exceptional quality branded
products utilising the best available technology in
cost-effective formats for an increasing consumer
market,’ concluded van Der Walt.
Paarl Media Group diversifies with new tissue plant
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