Papersmith & Son –
seeing the paper for the trees
Paper – we think of it in commodity terms, a day-to-day thing which we use, sometimes just once and
other times over and over. For us in the printing industry it is the basis of our work. Without it there is
no work. While printers perhaps have a better grasp of paper and almost instinctively know what
paper will work for what job, there is still a tendency to treat all paper the same.
Vol 4 Issue 3 • PAPERSMITH & SON – SEEING THE PAPER FOR THE TREES
74
I
The GAPP
magazine
www.
thegapp
.co.za
