World’s first fully renewable carton package now on the shelves
Posters through the ages in the hubergroup calendar 2015
F
innish dairy producer, Valio, is the world’s first compa-
ny to sell products to consumers in carton packaging
made entirely from plant-based materials and con-
sumers are already able to buy these packages at retail
shops in Finland.
The Tetra Rex Bio-based package is manufactured
solely from a combination of plastics derived from plants
and paperboard. It signals an important milestone in Tetra
Pak’s long-stated commitment to drive ever-stronger en-
vironmental performance across all parts of its portfolio
and operations.
Valiowill trial the packagewith Valio Eila lactose-free
semi-skimmed milk drink in retail outlets across Finland
until mid-March, and will then use feedback from con-
sumers to decide whether to adopt the cartons more
broadly across its chilled product range.
‘Valio is committed to increasing the share of renew-
able resources in its packagingmaterial.We share a com-
mon vision of innovation and environmental responsibility
withTetraPakandweareproudtobethefirstintheworld
tomake our products available in a fully renewable carton
package,’ said Elli Siltala, marketing director at Valio.
The products will be available in one-litre capacity
Tetra Rex Bio-based packages, with a TwistCap OSO 34
opening. They will be produced at Valio’s Jyväskylä dairy
in Finland, using a standard Tetra Pak TR/28 filling ma-
chine.
‘To finally see fully renewable packages on shop
shelves is a fantastic feeling … and bears testimony to
the focused efforts of the many customers, suppliers and
Tetra Pak employees involved in making this a reality,’
said Charles Brand, executive VP of ProductManagement
and Commercial Operations for Tetra Pak. ‘We have been
graduallyincreasingtheuseofrenewablematerialsinour
packages over the years, and that work will continue, as
welookforwaystoextendthefully-renewableconceptto
other parts of our portfolio without compromising safety,
quality or functionality.’
In Tetra Rex Bio-based cartons, the low density poly-
ethylene used to create the laminate film for the packag-
ing material and the neck of the opening, together with
the high density polyethylene used for the cap, are all
derived from sugar cane. These plastics, like the Forest
StewardshipCouncil(FSC)certifiedpaperboard,aretrace-
able to their origins.
The Tetra Rex fully renewable package can be identi-
fied by the words Bio-based printed on the gable of the
package.
T
o honour the printing-ink manufacturer’s 250th an-
niversary, the hubergroup used a sophisticated,
graphic advertising medium: the poster
Twelve different posters that reflect both the histori-
cal changes and significant aspects of the hubergroup’s
250-year-old heritage have been selected as the motifs
for this year’s wall calendar. The calendar kicks off with a
January motif that takes us back to 1750, with a coloured
copperplate engraving depicting the indigo extraction pro-
cess,andclosesouttheyearwithacontemporary,award-
winning poster created to advertise a US arts festival.
The success of posters as information media used
both by businesses and institutions to ‘speak’ to the gen-
eral public began in the 18th century. Alois Senefelder’s
invention of lithography enabled the simple reproduction
of coloured prints and this quickly led to the demise of the
cheap and very basic bills of old and the dawn of posters,
often of high artistic quality. As advertising became an in-
creasingly important factor in themass society of the 20th
century, advertising specialists adopted this newmedium
and graphic designers focused more and more on achiev-
ing maximum promotional effectiveness.
Almost all of the 15 500 copies of this calendar have
already been distributed to all four corners of the earth.
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KBA presents new RotaJET L and VL inkjet off the reel
T
he new, highly flexible KBA RotaJET L digital press
platform dominated Koenig & Bauer’s (KBA) pres-
ence at the Hunkeler Innovationdays. This follows
the debut of an operational KBA RotaJET 76 inkjet web
press at the same show in 2013. Experts from KBA
manned a stand in hall 1 also providing information on
the latest and future RotaJET VL applications in industrial
digital printing.
The modular RotaJET L platform is available in five
different webwidths from895 to 1300mmand can be up-
graded to themaximumprintingwidth and colour content
at a later date. Additionally, it can be flexibly configured to
suit all fundamental application areas in the high-volume
digital printing segment. Retrofitting future generations
of printing heads is also possible. Users can thus react
quickly and economically to changing demands without
needing to invest in entirely new kit.
Along with the new 89-130 series based on the Ro-
taJET L platform and the RotaJET 76 unveiled at Drupa
2012 for book, commercial, magazine and newspaper
printing, KBA has built the RotaJET VL inkjet rangewith a
printingwidth of over 1,60mor even over 2m for industrial
applications. The prominent press manufacturer benefits
from its wealth of know-how in web guidance and sub-
strate handling accumulated over many years. Decorative
printer Interprint therefore, recently fired up the first KBA
RotaJET VL with a printing width of 1,68m. The part-
nership between HP and KBA announced at the end of
September 2014 for the development and production of
a digital press for corrugated printing is based on Koenig
& Bauer’s unique experience in precision mechanical en-
gineering for a host of print applications and processes.
