Streamlined colour management
Colour Communication
Over my many years in the printing industry this is the one subject which has attracted the most attention,
both positive and negative. Colour is of prime importance and correct colour is essential, but what is it
and how do we achieve it? Colour communicates. Colour sells. Colour is the sizzle that drives the sale of
virtually every consumer product in the world. It evokes a wide range of emotions that draw the buyer to
the product. As design, graphics, and imaging professionals, we know that colour is a crucial part of the
selling process because it is such an important part of the buying decision. If we use colour effectively in
the manufacturing and marketing of an item, potential buyers will perceive added value in that product.
Vol 5 Issue 1 • STREAMLINED COLOUR MANAGEMENT COLOUR COMMUNICATION
Part one of a three-part article by Keith Solomon from a booklet produced
by X-Rite and reproduced with permission
52
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The GAPP
magazine
www.
thegapp
.co.za
