Packaging Innovations –
How print can be used to enhance brand values
and create a point of difference?
At ThePackHub, we track many packaging innovations that come to market. We cluster the packaging innovations
into six trend areas – on the go; added functionality; packaging that pleases; made for me; disruptive packaging and
sustainability. Print is an important medium to help create innovative packaging solutions and plays a significant role
in making the ‘made for me’ packaging trend a reality, particularly the role of digital print which can enable short run
personalisation and pack versioning initiatives.
Vol 5 Issue 1 • PACKAGING INNOVATIONS
By Paul Jenkins, founder of ThePackHub
28
I
The GAPP
magazine
www.
thegapp
.co.za
