This new product is Multivac’s response to current trends in the packaging
market. The demand is rising in almost all sectors for particularly high-quality
product packaging in small batch sizes. Entry-level solutions, which are easy to
operate, are currently just as much in demand as highly flexible solutions, which
can be converted quickly and simply. This machine also fulfils the requirements
for improved energy efficiency as electric drives are used for both the lifting
units and the transport chain.
A full programme of industry conferences and free-to-attend seminars alongside
the show ensures that even greater value-add is provided for visitors.
‘Propak Cape is further supported by a programme of conferences and seminars
running alongside the exhibition, focusing on topical issues that will be of benefit
to those involved in these industry sectors,’ said Corin.
The Institute of Packaging of South Africa (IPSA) will be hosting its Luxury
Packaging and Packaging Trends Conference alongside Propak Cape. Speakers
include Lucky Budgie editor, Paul Raphaely, on the topic ‘Trends in Luxury
Packaging’; Werner Weber, UPV Holdings CEO, will be speaking about
‘Advances in Pack Enhancement’; and Steve Andrews, owner of the
Stand Design Agency, will be giving insight to the ‘Countdown to Christmas –
Preparing a Brand for Christmas’.
Kiril Dimitrov of Woolworths will share ideas on ‘Design for Recycling’ at the
Plastics SA workshop and Dr Martin Engelmann, PlasticsEurope Advocacy
Director, will be speaking on ‘Zero Plastics to landfill’.
A free-to-attend seminar programme will also be running during the course of the
show covering a variety of topics associated with packaging, printing, labelling,
food processing, plastics and general business interest.
Topics will include legal implications of the draft food labelling regulations,
innovation and value creation for food and beverage packaging, diversification
and new applications in print for new revenue streams, the role of ink in printing
and the newest developments in Thermo-inks, and insights into latest innovations
around pressure sensitive labels and shrink sleeves.
General interest topics include leadership development for packaging, printing
and plastic SME’s, current economic trends and the expected industry outlook
for 2015, new B-BBEE Codes and updates on the PoPI Act. (NB. The seminar
programme could be subject to change).
‘The free-to-attend seminars will run in the afternoons on the first two days of
the show and as a full-day programme on Thursday, the final day of the show,’
said Corin. ‘A broad range of topics have been included to cater for our industry
sector visitors.’
The Student Gold Pack Awards will also be a feature at Propak Cape this year.
This is a reward programme for students in packaging, design and food sciences
who show an insight into the challenges of packaging and the interaction of the
multiplicity of disciplines involved.
‘The student national award finalists entries will be on display at Propak Cape,’
said Corin, adding that as a company they are proud to be associated with this
event again this year, as they have been over many years.
The Western Cape is the perfect home for Propak Cape. As a major exporter of
wine, fruit and other valuable commodities to international markets, the area is
heavily reliant on the packaging and associated industries. It is essential that
fresh produce is properly packaged to ensure its safe and undamaged arrival
at its destination, but although the basic function of packaging is to preserve
and protect the pack contents, packaging – particularly in the retail market –
continues to be a fascinating marketing tool that is used to promote and
sell products.
‘Advertising agencies, packaging designers, brand and product managers are
encouraged to visit Propak Cape 2014,’ said Corin, ‘to see the latest in packaging
technology, materials and processes.’
Propak Cape has the support of The Institute of Packaging in SA, Printing SA and
Plastics SA.
For further information go to
Machinery in action at Propak Cape 2014
Vol 4 Issue 4 • ALL THE 2014 PACKAGING TRENDS TO BE SHOWCASED AT PROPAK CAPE 2014
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The GAPP
magazine
www.
thegapp
.co.za
