A
ll the 2014 packaging trends will be on show at this year’s Propak
Cape exhibition, which takes place at the Cape Town International
Conference Centre (CTICC) from 21-23 October. Trends such as
sustainable packaging, large value packs, smaller concentrated
packs, second life packaging, multi-use packaging, new functional forms,
packaging for product differentiation and variation, as well as minimalist
design and new decorative matt finishes will be on display at Propak Cape.
With its successful track record over the past decade as a highly influential
packaging and related industries exhibition, the show enjoys strong industry
support and this year is on track to be the biggest in Cape Town yet with
over 200 exhibitors participating.
The show is an ideal platform for exhibitors to launch new products and
Propak Cape is a must visit for all involved in packaging, printing, labelling,
food processing, plastics and wine manufacturing. Visitors will have the
opportunity to view machinery in action during live demonstrations and will
see the best of what this innovative industry can produce.
Propak Cape 2014 will offer visitors a great learning experience with its many
interactive product displays and industry experts on stands sharing their
knowledge and expertise. There’s also the additional attraction of industry
conferences and free-to-attend seminars alongside the show offering
valuable content and networking opportunities.
All the 2014 packaging trends to be
showcased at Propak Cape 2014
While consumers don’t buy products for their packaging, packaging is becoming increasingly important in helping
consumers make purchasing decisions. Besides the basic function of protecting pack contents, packaging is used
to brand products, communicate marketing messages, communicate information about the product and
decorate and differentiate a product from its competitors.
Packaging World at Propak Cape 2011
Vol 4 Issue 4 • ALL THE 2014 PACKAGING TRENDS TO BE SHOWCASED AT PROPAK CAPE 2014
18
I
The GAPP
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www.
thegapp
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