The paper and board market in Central and Eastern Europe is set to grow by approximately two percent annually from
2013 to 2019 in volume terms, according to a new study by Smithers Pira.
Paper and board market in Central and
Eastern Europe to grow by
two percent annually from 2013 to 2019
Vol 5 Issue 1 • PAPER AND BOARD MARKET IN CENTRAL AND EASTERN EUROPE TO GROW BY 2% ANNUALLY FROM 2013 TO 2019
T
he paper and board market in Central and Eastern Europe was worth
approximately $30 billion in 2013. This was made up of about 19
million tonnes of raw material that was converted into some 18
million tonnes of finished product.
Russia currently dominates the market, with its demand representing the
largest share of this market by country, accounting for over a quarter of the
total volume. It is the political and economic trends in Russia that appear to
exert the greatest influence over this market. Whilst this political uncertainty
prevails, there is reluctance amongst foreign investors to become too closely
involved, while elsewhere in the region investment in modern equipment is
improving the general quality of production across the market.
Figure 01 Consumption of paper and board in Central and Eastern Europe
in 2013
Source: Smithers Pira
A new study by Smithers Pira –
The future of paper and board in Central
and Eastern Europe
– shows that around 60 percent of all paper and board
in this region is used in packaging applications and this proportion is expected
to increase over the five year review period to 2019. This is being driven partly
by organic growth in packaging demand fed by increasing retail sales – as
a result of higher disposable incomes - improving distribution infrastructure
and many demographic influences that have a positive effect on packaging
demand, from increasing urbanisation and population growth, through to
ageing populations and growing health consciousness.
The decline in demand for newspapers, books, directories and stationery
– largely as a result of the adoption of digital technology – is fortunately
outweighed by the burgeoning direct mail industry, also tied to the growth in
internet and mobile data usage. Conversely, demand for packaging is looking
to show sustained moderate growth of three percent annually from 2014-
2019. This is driven by growing demand for liquid packaging products, trends
to smaller pack sizes, increasing use of retail ready packs, and other trends
which tend to stimulate packaging demand, including retail and distribution
infrastructure development.
This major new report by Smithers Pira shows demand for paper and board
in Central and Eastern Europe is set to increase by just over 2 million tonnes
between 2014 and 2019, of which over 85 percent will be in the form of
packaging products. This incremental demand will be worth nearly $4.2
billion to the industry, at constant 2013 prices.
The future of paper and board in Central and Eastern Europe
– is
available now for £3,950. For more information, please contact Stephen Hill
at
+44 (0) 1372 802025
, or via e-mail, or visit
Smithers Pira is the worldwide authority on packaging, paper and print
industry supply chains. Established in 1930, Smithers Pira provides strategic
and technical consulting, testing, intelligence and events to help clients gain
market insights, identify opportunities, evaluate product performance and
manage compliance.
Turkey
22%
Ukraine
5%
Balkans
6%
Baltics
2%
Belarus
2%
Bulgaria
2%
Czech Republic
7%
Hungary
4%
Moldova
0%
Poland
15%
Romania
4%
Russia
26%
Slovakia
4%
Slovenia
1%
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