There is an old saying in the retail sector – ‘the customer is king’. What this means is that when it
comes to customers the aim should always be to enhance the experience. Sometimes the product itself
is sufficient to keep the customer happy but, if you can find a way to enhance the customer’s
experience the chance of future sales is dramatically increased.
Advancing the customer
at Advanced Machinery
Vol 5 Issue 1 • ADVANCING THE CUSTOMER AT ADVANCED MACHINERY
12
I
The GAPP
magazine
www.
thegapp
.co.za
